SEO vs. Digital Marketing – What is The Difference? Many people perceive search engine optimization (SEO) and digital marketing as synonymous or deceptive terms. There may be some evident parallels, but they are not interchangeable or the same. What are your thoughts? Do you understand the differences between these two very effective marketing strategies? If […]

If there’s one harsh reality Montreal businesses had to face with the onslaught of the pandemic, it’s the importance of having a web presence. Whether you’re a retail store that serves local residents or a fast-expanding enterprise that relies on offline one-on-one marketing, you can no longer survive without a website. But not just any […]

Your website provides an essential gateway to your customers. And by leaving it unsecured, you could be inviting a host of trouble. According to IBM, the cost of a security breach is $3.86 million on average, and it could take around 207 days to detect. The implications of these don’t spare smaller businesses either. So, […]

Nowadays, having your own website is an essential prerequisite to compete in a highly cluttered marketplace. It’s one of those must-have marketing tools that you can no longer do without. But setting up a beautifully designed website with impressive content to dazzle your audience will only get you halfway through the journey. A website that […]

The internet is an ideal way to interact with your friends and family. It is much more convenient, easy and less time to consume than other modes of communication. The need to always stay connected has given way to the emergence of social networking sites. The popularity of social networking sites has grown immensely in […]

When you are building a website for yourself or for your organization, you may need to select a content management system or CMS that is right for you and satisfies your purpose. A CMS such as Joomla, Drupal, WordPress or Xoops etc are some of the common ones and most popular with the web developers. […]

When a web design is responsive, that means that the site can change to fit in with the device or varying viewport sizes used by your customers. Therefore, the site will be adaptable so that your customers can enjoy your site at its best on whichever device they choose to use. This means that your […]

In today’s world, it’s not enough for a business to have its own website. You’ll need to consider mobile web design as a constantly-evolving aspect of your online presence. The question is, do you want your website to look good even when viewed on smaller mobile screens? If your site isn’t optimized for mobile then […]